Centre Collaborates With Meta To Boost Consumer Protection

The Centre and Meta have announced a collaboration to empower consumers through digital literacy initiatives under the government’s flagship ‘Jago Grahak Jago’ programme.

The joint campaign ‘Be an Empowered Consumer’ seeks to educate Indians on recognising online threats and promoting healthy online habits, including the use of strong passwords, verification of online information, and reporting suspicious activity.

Union Minister for Consumer Affairs Pralhad Joshi said that they were delighted to partner with Meta on this crucial initiative that equips citizens with the knowledge and tools that will enable them to navigate the digital landscape and protect themselves online.

“Consumer awareness is key to a sustainable and secure digital experience and the campaign will strengthen consumer protection measures and reinforce our commitment to empowering Indian consumers,” the minister added. The minister was also updated about a joint project commissioned with IIT Bombay by the chair established by the Department of Consumer Affairs (DoCA) at the National Law School of India, and supported by Meta.

This collaboration aims to develop an AI-driven citizen-centric chatbot, leveraging Meta’s large language model, Llama 2.